Netflix Still Reigns Supreme in the U.S. Streaming Landscape
Netflix $NFLX remains the most-used streaming service in the US: 59% of adults say they used it in the past 12 months, per a Statista Consumer Insights survey of 8,625 respondents. Amazon $AMZN Prime Video follows at 49%, Hulu at 43%. Self-reported use, not subscriber counts. Source: Statista.
Netflix $NFLX remains the most-used streaming service among US adults. A Statista Consumer Insights survey of 8,625 respondents aged 18 to 64, conducted between July 2025 and June 2026, asked which services people had used in the past 12 months. Netflix topped the list at 59%, ahead of Amazon $AMZN Prime Video at 49% and Hulu at 43%. Disney+ followed at 37%, Tubi at 33%, Paramount+ $PSKY at 32%, Peacock at 30%, HBO Max $WBD at 26%, the Roku Channel $ROKU at 22%, and Apple $AAPL TV at 21%. The figures reflect self-reported usage over the past year, not current subscriber counts, and the list mixes paid subscription platforms with free ad-supported services like Tubi and the Roku Channel, which likely helps explain their relatively strong showing. The data comes from Statista's own consumer panel rather than an independently audited measurement service. Other industry trackers, including audience-ranking services, similarly place Netflix and Prime Video as the two most-used platforms in the US, though their exact figures differ by methodology. Source: Statista Consumer Insights via Statista.