Matcha - The Occasional Beverage?

Matcha's trendy, but daily drinkers are rare. A Statista Consumer Insights survey of 1,000 Americans found just 9% of people in their 20s and 30s drink matcha regularly, 8% of those in their 40s, and 4% aged 50-64. Most who know it have only tried it. Source: Statista.