Apple leads U.S. smartphone brand loyalty in Statista survey

Apple ranks first at 92%, followed by Samsung at 86% and Google at 73%.

Apple leads U.S. smartphone brand loyalty in Statista Consumer Insights: 92% of surveyed users say they are likely to buy their current brand again. Samsung follows at 86%, Google at 73%, Sony at 72%, Motorola at 69%, OnePlus at 58%, HTC at 56% and LG at 54%. The survey covered 1,248 U.S. smartphone users aged 18-64 in September-October 2025.